Learn how to implement a QR code solution in your hotel or accommodation that genuinely improves the guest experience. Discover why QR codes became even more popular in the hospitality industry post-pandemic—and how to use them to their full potential.
While some establishments abandoned QR codes after COVID-19, especially where poor solutions were used, others experienced rapid growth and now use them regularly. The key lies in how well they’re implemented.
Most articles about QR codes focus on their technical aspects (how they work, categories, etc.). We want to direct your attention to something else entirely: how to use QR codes in hotels for actual results.
Table of Contents
QR Code for Hotel: From Chaos to Smart Guest Experience
What You’re Missing with Your Current QR Code Solution
How to Properly Implement a QR Code for Your Hotel
Conclusion
Frequently Asked Questions (FAQ)
QR Code for Hotel: From Chaos to Smart Guest Experience
Let’s take a look at some common scenarios of how QR codes are used in hotels, resorts, and accommodation facilities.
Scenario A: A guest arrives at the hotel. While waiting in line at reception, they can scan a QR code placed on a stand in front of them. Very few guests actually do this unless the QR code is specifically set up for the Check-In process.
Scenario B: On the same counter where the receptionist is, there’s another stand with a different QR code (or a sign that you simply tap with your phone) meant for collecting reviews. You know the drill – “If you’re satisfied, leave us 5 stars. If not, let us know.” – Most guests need to be truly, truly satisfied to voluntarily leave a review. It’s the same everywhere.
Scenario C: The guest is sitting in the lobby, relaxing, or mostly waiting for someone. As usual – they’re scrolling on their phone or reading magazines, newspapers, or promotional materials. In front of them is another QR code. If they scan it, they can be taken directly to the hotel website or receive a PDF menu. Whether it’s the daily menu or the À la carte.
Scenario D: Guests take the elevator to their floor, and inside the elevator is another QR code. This one shows the offer of wellness services and massages.
Real-World Bonus Scenarios
Scenario E: Hungarian guests arrive in their room, sit down, unpack, put their feet up on the table, and on the table or shelf next to them they see another hotel QR code. This offers them another PDF file in English with essential information like important phone numbers, check-in/check-out times, house rules, and the opening hours of the restaurant, wellness center, gym, and parking information.
Scenario F: In the wellness area, on terraces, and in other rooms, you’ll find additional QR codes with information about specific services. For example, that you offer wedding planning or catering services. If you have many Spanish guests, create a QR code specifically for your Spanish-speaking audience
BONUS Scenario G: Are you a hotel located in a busy tourist area? Do non-guests also park in your parking lot? If you’re renting a billboard on that parking lot, you can place a QR code on it as well – one that links to your service offerings or menu.
BONUS Scenario H: On the screen of the in-room hotel TV, there’s also a QR code – for ordering or viewing the current food and drink menu.
BONUS Scenario I: Maybe you even have a QR code on the plastic room key card 🙂
What You’re Missing with Your Current QR Code Solution
If we’re talking about using QR codes in hotels and accommodation facilities as described in scenarios A–I (and countless others you may know yourself), the entire solution is far from complete.
💡 „If you’re still using paper or static PDFs, this guide will show you what your guests are missing.“
– Read The Ultimate Guide to Digital Menus and discover how to elevate your dining experience.
Why?
Because you’re not using the full potential of your hotel or venue. Stop looking for another „QR Code Generator“, „Restaurant QR Code“ or „Printed menus“ with limited or no high-quality functionality.
Untapped – Wasted Potential with just „QR Code Menu“
- you’re wasting too much time that could be invested in other activities
- guests are receiving a poor or insufficient experience
- you’re burdening guests with clunky solutions
- you offer multilingual translations in only 1–2 languages at most
- guests receive incomplete or outdated information
- you’re not preparing for Google reviews
- you’re not taking full advantage of upselling and cross-selling opportunities
- you’re not using the full potential of your marketing
- you’re not providing additional information that might interest your guests
- you’re not improving comfort
- you’re not modernizing
How to Properly Implement a QR Code for Your Hotel
The solution is one QR code for everything. You need a simple, fast, and functional tool that gives your guests the feeling of having their own personal guide – a digital hotel map. A personal assistant – their very own Concierge.
What does the guest experience look like after scanning the QR code in a hotel or accommodation facility?
Give them a full digital concierge with food, drinks, services & easy Check-In/Out link.
With one QR code for hotel, you can:
- Add a full food and drink menu — including meals and beverages (if your hotel serves them)
- Include à la carte offerings as well as seasonal dishes
- Showcase an unlimited number of items, products, services and their pricing
- Present non-food offerings too — like catering, weddings, wellness, and local activities (customizable based on your hotel)
- Easily add, edit, hide, delete, or show any item with just a few clicks
- Add photos to each item to make your offer more attractive and visual
- Automatically translate your entire menu into the languages your guests speak
- Link any PDF or external file directly into your digital hotel menu (some clients even link to Google Drive folders with organized documents)
- Collect anonymous feedback or Google reviews from guests effortlessly
- Get built-in analytics showing how guests interact with your digital menu
- Let guests keep your full offering on their phone — even after they leave the room, hotel, or resort
- No need for guests to fumble with TV remotes just to find information
- Provide your guests with more comfort, clarity, and a better overall experience
- Increase sales with smarter cross-selling and up-selling of your services
- Reduce printing costs and your hotel’s carbon footprint — go paperless and eco-friendly
- Instantly update your entire hotel offering with one click — no waiting on printers, designers, or third-party marketers, go contactless
- Connect all your social media
Your guests will experience a new level of comfort, clarity, and convenience—and you’ll increase your revenue through better up-sell and cross-sell opportunities.
Where can you get one QR code for everything?
The right question to ask is Which is the right program for creating a digital menu that can handle everything for me?
There might be several solutions available, but the truth is that apart from our comprehensive tool pikMenu (from the words picture and Menu – a visual menu), we haven’t come across any such all-in-one “utility” or tool. Maybe read more in article about QR menu generator.
Most companies offers it in some other form, such as:
- a full PMS system,
- just a digital restaurant menu for food and drinks,
- just a menu for ordering and payment,
- other fragmented programs that don’t offer menu items it as a complete package.
But most of them are incomplete or disjointed.
With pikMenu, we combined everything into a single, user-friendly tool. From menus, digital hotel maps to service showcases and reviews—your guests get it all in one place. Not to mention, digital hotel menu will work on iOS or Android devices.
Conclusion
QR codes in hotels aren’t just tech gimmicks. When used correctly, they become powerful tools for automation, better guest experience, room service and more revenue. Guests can order, book, explore, and review—all from their phones, in their own language, without standing in line or dealing with paper.
Hotels that implement interactive digital menus like pikMenu—not just static PDFs—take guest experience to the next level with instant access and simple and quick menu updates. Forget about room booklets, paper menus and streamline guests experience with online menu.
Yes, you can call it „free QR code menu“ if you wish, but we all know that it’s just beyond physical menus and real-time updates on guests mobile devices.
Try pikMenu for free or schedule a quick call with our team and turn your hotel’s QR code into a smart communication and sales channel.
Frequently Asked Questions (FAQ)
1. How to scan QR code in hotel?
Hotel guests can easily scan a QR code using their smartphones. Simply open the camera app and point it at the QR code—no need to take a photo. A link will automatically appear on the screen. Tap the link for easy access to hotel services, menus, nearby attractions, or other useful information provided by the hotel.
No app installation is required. It’s quick, simple, and enhances your stay.
2. What do you guys think about QR code menus?
We believe QR code menus are a smart and modern solution for hoteliers looking to streamline service and boost efficiency. They support a hassle-free experience for guests while also serving as a powerful tool in your marketing strategy. With features like real-time updates, multilingual support, and integrated links to reviews or promotions, QR menus enhance customer engagement and help create a more connected, personalized guest journey.
But if you’re asking from a guest’s point of view – it’s all about convenience. Scanning a code gives guests instant access to the full menu, including room service menus, without waiting or calling reception. It’s fast, intuitive, and allows them to order whenever they want — directly from their smartphones.
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