Have you heard about an digital menu? Do you know what it is? An digital menu (or drink/food menu) is an excellent solution for modernizing your establishment.
How does an digital menu work?
An digital menu can be viewed from three perspectives, and they are:
First Perspective: The Owner of the Establishment
Owners want to present their food and drink menus in the best possible light. They aim for menus that sell, are as engaging, modern, and clear as possible, and ideally come with the lowest costs.
The best solution is one that requires the least hassle—whether it’s about the graphic design, the time spent, or the „administration“ involved. This includes the tedious process of listing meals and drinks, creating or selecting photos, or the work and time invested in sending files to the printer and then retrieving them.
Not to mention the frustration when typos and errors are found after the menu is printed. You’ve likely experienced this before—it’s not a pleasant sight.
From this perspective, the ideal solution is a clear and organized food and drink menu that is ready in the shortest time possible and at the lowest cost.
Owners love when their establishment is full, yet customers rotate quickly without lingering. The more foot traffic, the higher the profits! 🙂
Second Perspective: The Customer
Customers want to have access to the menu immediately. They don’t want to wait for it. Customers want to see pictures—most people still don’t understand foreign terms like Tagliatelle or Aglio Olio. That’s why the saying holds true: “A picture is worth a thousand words.”
Over time, dietary restrictions and allergies have become more prevalent. A significant portion of people have various intolerances and don’t want to spend 10 minutes looking through a menu only to discover that a delicious dish contains allergens they cannot eat.
Customers aren’t interested in browsing through 3-4 separate menus stuffed into a holder. One sheet might be the weekly menu, another glossy paper might showcase a special drink offer, the third could be the wine list, the fourth a complete food menu without pictures, and the fifth a drinks menu. Customers want everything in one menu.
Visitors also dislike when there aren’t enough food and drink menus available, forcing them to „share.“ Everyone wants to choose and order at their own pace, without interruptions.
Customers prefer a clean, hygienic menu that’s easy to browse, displays allergens clearly, and isn’t sticky or damaged.
They want the menu to always be available on the table in front of them—non-stop. They don’t want it constantly taken away and brought back again. This applies not only to regular customers but also to introverts, who particularly value uninterrupted time to make their choices.
Third Perspective: The Manager
The person responsible for managing the food and drink menus wants everything to be in order—for both guests and any potential inspections. This includes oversight from supervisors or regulatory authorities, such as health and safety inspections.
Managers are highly focused on ensuring the smooth operation of the establishment, both at the tables and in the kitchen.
They understand that a well-prepared food and drink menu increases interest, sales, and overall customer satisfaction.
The Solution: An Electronic Menu (and Drink Menu)
…but here’s the question: does it have to only include food and drinks? What if it also featured videos, photos, advertisements, social media links, or even a job posting for a server?! 🧐
And do you know what’s the best part? This digital menu is displayed directly on the customer’s mobile phone. Always available, without needing to be taken from the table. 🙂
What does an digital menu look like?
Take a look at some digital food and drink menus from selected establishments. Keep in mind, these are real menus from our clients, not made-up examples!
How is such a menu created?
You can create an electronic food and drink menu using the pikMenu administration system. There’s no need for an external company or a trained person—you can handle it yourself.
As our clients say: „It’s super easy,“ „It’s incredibly simple.“
👉 You might also find our article „Concerns and Fears About QR Menus in Establishments“ interesting.
Do I need to install a special app for this electronic menu?
No. You can create such an electronic food and drink menu at www.pikMenu.com – the simplest QR menu in the world, with no need for complicated installations.
We’ve even prepared instructional videos for you on our YouTube channel.
Try out the electronic food and drink menu now at www.pikMenu.com!
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